The Alexandra Theatre
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The Alexandra Birmingham is a theatre located on Suffolk Queensway in Birmingham. It has been an active theatre since 1901, and has been renovated four times since its original construction. The venue initially opened as the Lyceum Theatre, but has been called The Alexandra since 1902: it is known to locals as the Alex.
The Alexandra had an unfortunate beginning. After only a year of being open, the theatre had to be sold onto a different owner: Lester Collingwood bought the theatre for £4,000 but was to suffer a fatal road accident 8 years later. His successor was Leon Salberg, and even though he died in his office at the theatre in 1938, it was the Salberg family that turned The Alexandra’s fortunes around. The Salbergs ran the theatre for over 65 years and created its stellar reputation.
Seeing its potential for growth, the Apollo Leisure Group took over the theatre in the 1990s and made major investments in the stage and front-of-house space. This enabled The Alexandra to host high-quality performances, such as Cameron Mackintosh’s Oliver! and Les Misérables, which were the first two productions to test the new facilities.
The Alexandra presents a varied programme throughout the year, but specialises in presenting musicals and touring productions. Its main auditorium has a capacity of 1,347 and continues to host successful theatre for all tastes and ages.