Society of London Theatre a company registered in England and Wales (company number: 527227) whose registered office is at 32 Rose Street, London, WC2E 9ET ("SOLT").

By accessing and using the Theatre Tokens website ( (the “Site”) you are agreeing to the use of “cookies” and similar technologies by SOLT. Please read the information below as it explains what cookies are and how we use cookies on the Site. Please also read our Privacy Policy to see how we use your information. We may update this Cookie Usage Policy from time to time so please do revisit this page.

What are cookies?

A cookie is a small file of letters and numbers that is downloaded on to your computer or any other device used to visit a website (eg a mobile phone). Cookies are used by many websites to enable the website to work efficiently and to distinguish you from other users in order to improve your browsing experience. For example, cookies can remember your preferences so you do not have to input the same data each time you visit a website, record what you have put in your shopping basket, and count the number of people viewing a website to analyse whether the website is being used or whether the content needs to be updated.

How do we use cookies?

We use:

  • Cookies which are strictly necessary in order to enable you to use features you have requested on the Site, eg remembering how many Theatre Tokens products are in your shopping basket so you can purchase them at checkout and log in details.
  • Performance cookies which let us know how visitors use the Site so that we can continue to improve the Site for those using it, eg which pages are most popular and which features are no longer relevant to visitors. These cookies do not collect personal information so you cannot be identified by the information collected.
  • Functionality cookies allow us to remember your choices and personalise your experience on the site, eg remembering your email address to avoid you having to register more than once.

List of cookies we use

What is the cookie for Cookie names Further information
Session Cookie solt_session A randomly generated unique identifier, no personal details are gathered
Survey cookie survey A variable which sets the display of the Theatre Tokens Survey badge, no personal details are gathered

List of cookies operated by third parties on our behalf

Who sets the cookie Cookie names Further information
Google Analytics _utma This cookie keeps track of the number of times a visitor has been to the site containing the cookie, when their first visit was, and when their last visit occurred.
_utmb This cookie is used to determine the length of your visit, and lets us know when the session started.
_utmc This cookie works in conjunction with _utmb to determine the length of your session and lets us know when your session has ended.
_utmd This cookie is set via Google Analytics.
_utmz This cookie lets us know where you were referred to us from.

Third party cookies

We also allow other third parties to deploy cookies in order to gather information about users so they can tailor their advertising for you, provide you with relevant information based on your interests, and provide specific services to you. For example third parties may generate banner adverts for low cost car parking in the West End pre- and post- shows, list adverts for theatre productions in London, personalise your social media profiles with tailored features, enable you to view YouTube videos, and be alerted to similar types of music videos. These third party cookies may have the capability to track your browsing across different websites. We do not control the dissemination of these cookies. You should check the third party websites for more information about these cookies.

List of cookies operated by third parties to tailor their own advertising and information for users

Who sets the cookie Cookie names Further information
Social Media   We utilise social sharing buttons for all of the major networks across the Theatre Tokens website to enable users to share our content. c_user, csm, datr, fr, locale, lu, s, xs
StumbleUpon __cfduid, __utma, __utmb, __utmv, __utmz, cmf_i, cmf_sp, cmf_spr, su_c, su_visitorid, su_bc
Twitter __utma, __utmb, __utmv, __utmz, guest_id, k, external_referer, fd, js
Third-Party Advertising    
Website display advertising Various cookies (ie:) We work with a third party advertising network (Handpicked Media) to bring you display advertising.

Adverts are sourced via a number of providers and displayed in a variety of formats. Some of which may be tracked by the third party placing the advert to monitor the effectiveness of the campaign.

Theatre Tokens is frequently served by adverts employing the following adserving technologies, although it should be noted that this is not an exhaustive list.

To prevent our advertising partner setting cookies please visit

When do our cookies expire?

The lifespan of most of the cookies we set on the Site ranges from the duration of your current session on the Site to 2 years. The cookies used by third parties, such as Facebook, may last for up to 10 years.

Blocking cookies

You can adjust your browser settings to block most cookies. The “help” function on your browser should explain how to do this. However, please be aware that if you block all cookies you may not be able to access all of the features on the Site and may experience reduced functionality when using certain parts of the Site.

Additional information

You can find out more about cookies, including how to disable, enable or delete them, at the following websites:

Contact details

If you have any questions about our Cookie Usage Policy or complaints please contact us at:

By Post:
32 Rose Street